A brand is not a logo, not a visual identity, not the product or the service either! A Brand is a personal gut feeling about a product, service or company. It’s not what you say it is! It’s what they say it is.

People nowadays are information-rich and time-poor! While business tries to compete by benefits and features, people choose with different means. Like what this product will make me? Who else buys it? And why I should care? Building a brand-driven business is the shortest way to get to your customers gut feeling.

Building a brand is a continuous process that doesn’t end. Every person in the business ecosystem is playing a part in building your company brand from the moment you decide to start till the last moment in your business life. Start with a strong strategy to create a cycle of innovation in your business.

Hiring a specialist at the start of your business could be a bit expensive sometimes. Yet, it usually pays off by saving you years of uncertainty and a big chunk of lost money; if you don’t have enough means to hire a specialist, follow them and learn from them how to build your brand the hard way!

Normally it should cost from %8-15 of your total initial investment in your startup. Your early investment in your business brand is never a waste! A company like Coca-Cola, the brand makes more than %60 of its assets.