Some may argue that branding is less important in a world where users can cover their identity, but branding is still crucial for Web3 platforms and applications. It may be even more critical in this decentralised landscape, where trust, reputation, and recognition are essential for success.

Branding can differentiate one decentralised platform or application from another and can create a sense of trust and familiarity for users who may be new to the technology. A strong brand can help communicate a platform’s values and mission and can help establish a community of users who share those values.

A recognisable and trustworthy brand can be vital for platforms dealing with sensitive data, such as online education sites. Users may be more likely to trust a platform with a track record of protecting user data, and a well-established brand can provide that sense of security.

Even though users can cover their identity in Web3, they may still look for platforms and applications with recognisable and trustworthy brands. In this way, branding helps to establish trust and credibility and leads to a more engaged and loyal user base.

In conclusion, while some argue that branding is less important in a world where users can cover their identity, branding is still crucial for Web3 platforms and applications. A strong brand can help to establish trust, reputation, and recognition in a landscape that is still relatively new and unfamiliar to many users. By communicating values, building a community, and establishing credibility, branding can be a powerful tool for success in Web3.