Why Many Businesses Fail Early?

Honestly, we don’t know why. Neither anybody else does.

There are unlimited causes for a business to fail, starting from the smallest predictable issues to the out of control circumstances that would take any business down no matter the size of it.

The good news is we known one critical cause for early business death. Even when businesses declare a great technological breakthrough or discovered a new need to meet in the market. 

You can’t run a business by separating the left side of the brain from the right side. While a brand is a person gut feelings, about a product, service or company. you need to design your company experience carefully so you can influence people guts to choose your brand in the first place.

People, nowadays they don’t choose by specs and features, instead, they choose by more deeper meanings, they ask themselves questions like What it feels like to try it?

Who buys it?

What it makes me?

Who makes it?

As an entrepreneur, you should have a clear idea of what will help and what will harm your business. You better shape your business culture by yourself rather than leaving it to be shaped by accident.

Simply put, if entrepreneurs give attention to their brand strategy as equal the attention they give to their business model, they would avoid one of the biggest risks of causing an early business death.