“Red Or White Ma’am?”
“What about Water?”

When to choose to not make a choice?

Sometimes choosing not to make a choice is the best choice you can choose. In behavioural economy, there is a field named choice architecture, where architecting choices carefully will guide the users to the best practices of the benefit of the choice architect. 

Successful brands, carefully design their choices to drive customers behaviour to the best practices which make more customers, paying a premium price, for the longest time. 

Every brand leader should have in mind what is the best choice architect that drives the best practices of the customers. You don’t want to leave your brand’s customers to choose not to make a choice when they are experiencing your brand.