Total New Culture Brand

Our flagship service and holistic approach toward a new brand, starting from the very beginning with a clear brand strategy and carefully wrap it up with creative execution.

1- Getting Started:

you contact us by completing the contact form.
We arrange a time to speak briefly about your situation and whether or not this is a good fit for you. So assuming you want to move forward…

2- First Time Engagement:

By email, you’ll receive: 
• MSA (Master Service Agreement) to sign and return, 
• List of materials to gather.
• Proposed meetings schedule, (with suggestions on who should attend each meeting). 

• Invoice and a non-disclosure agreement that we have already signed.
Once you have formally accepted the engagement, we’ll send a second email asking for a listing of all employees, including founders, so that we can issue personality tests for profiling. This period allows you to gather the materials we’ve requested and to send them back so that we can build the best exercises combination for your company. 
That will be the first thing we cover.

3- Brand Strategy:

we’ll conduct the majority of the new Brand strategy building sessions. This can be covered in as little as two weeks, but more typically requires 4-6 weeks, and depends on your schedule and how you learn. 
In the end, you’ll receive new corporate papers, which will cover your new brand foundation, positioning and GTM (Go To Market) strategy, the restructuring of several roles in your company, and any processes that you might need to put in place. Several emphases will emerge from the strategy. For example, if that reveals that you are under-pricing and/or over-delivering, we’ll fix that through your positioning, brand foundation, and brand experience. So those three areas are the big points, but we look at each point through the lens of the brand value results.
We’ll leave you with a clear picture of where your company is now, where it should be, and how to get there. It’s a better use of time and a more effective knowledge transfer if you take good notes, and we’ll help you do that. You are welcome to record our sessions if they are kept confidential and exclusively within the leadership team. Our last session of this section is an outline of our agreed-upon changes, which we will work through to summarize and prioritize.


After finishing with the strategy phase, we start with assigning the talents we will need to take the strategy into a live identity system, where most of the touchpoints will take it power from. 

A creative director from our side will engage the project and lead a team of creatives to deliver a full identity system including verbal, visual and any other form we need to bring in the system. This process typically requires 4-6 weeks, still building the identity system usually don’t exceed the total duration of the project as some operations can go parallel with the strategy sessions.

5- Afterwords:

We’ll stand by during implementation. We’ll assist you via video calls or email over a period of up to three months or three significant video calls, whichever is first.
They are agenda-driven, which means that you might keep a log of questions and then set up a call when you are ready. we don’t count the quick calls or short email exchanges against this.

You will begin to see positive change very early in the process. In fact, gathering materials is a learning exercise. Some of the changes can happen quickly, and others may take up to eighteen months.

Technical Details

• Location: Remotely, but we do our portion via a fibre-optic connection, multiple cameras and a live white-board.

• Duration: From 6-8 weeks plus execution period.

• Scheduling: A Total New Culture Brand can usually be scheduled and locked in on the calendar within 1-3 weeks, depending on the time of year.

• Deliverable:
• Corporate paper document (includes the brand strategy, positioning and action plan. 
• A very carefully and concisely stated recommendations for your note-taking.
• Brand identity system includes all brand’s assists and guides rules to use it.

• Implementation Guidance: Up to three months involving or up to three significant interactions. They are agenda-driven, which means that you’ll keep a log of the questions you have and we’ll address them in a batch. We don’t count the quick phone calls or any of the email exchanges during those three months.
(Our work is not like a coach.)

• Participation Requirements:
• Employees each complete a personality test, requiring about fifteen minutes.
• Founder participate for roughly one-half of the strategy sessions.
• Selected managers and key employees participate for several hours, based on their role. 
• Selected employees participate in short interviews, if appropriate.

• Qualification Overview:
• Our work will be most effective if your starting investment around €120,000 – €1 million.

• Payment Terms:
50% Prepaid and non-refundable. 50% on the start of Building Identity System phase Via wire transfer.

•Price: €14,000

Send Inquiry For Total New Culture Brand

Total New Culture Brand 1

To invent robust cultures with a clear purpose and fulfilled tribes.

Registered Address

DarkHoney OÜ
Registration number: 14565237
Phone: (389) 78521652
Address: Sepapaja 6, Tallinn 15551, Estonia