Positioning

For companies who are doing well, but want to be clear about where to push the maximum effort for the highest success. Or companies struggling with deciding about Category, Service/product offering, or customer segmentation.

1- Getting Started:

you contact us by completing the contact form.
We arrange a time to speak briefly about your situation and whether or not this is a good fit for you. So assuming you want to move forward…

2- First Time Engagement:

By email, you’ll receive: 
• MSA (Master Service Agreement) to sign and return, 
• List of materials to gather, 
• Proposed schedule our meeting 
(with suggestions on who should attend each meeting). 
• Invoice and a non-disclosure agreement that we have already signed.
Once you have formally accepted the engagement, we’ll send a second email asking for a listing of all employees, including founders, so that we can issue personality tests for profiling. This period allows you to gather the materials we’ve requested and to send them back so that we can build the best exercises combination for your company. 
That will be the first thing we cover.

3- Positioning Sessions:

Like the brand strategy exercises we’ll conduct the majority of the Brand positioning sessions, without major changes on the brand foundation. The direct impact of the positioning exercises will be on your current category, your offering and how you pack it. This can be covered in 2-4 weeks, and depends on your schedule and how you learn. 
In the end, you’ll receive a new positioning statement, which will cover your new brand category and new points of differentiation.
You will begin to see positive change very early in the process. Some of the changes can happen quickly, and others may take up to eighteen months.

Technical Details

• Location: Remotely, but we do our portion via a fibre-optic connection, multiple cameras and a live white-board.

• Duration: 1 or 2 weeks.

• Scheduling: Positioning sessions can usually be scheduled and locked in on the calendar within 1-3 weeks, depending on the time of year.

• Deliverable:
• Brand positioning statement document.

 

• Participation Requirements:
• List of materials and reports from the previous years. 
• Selected managers and key employees participate for several hours, based on their role. 
• Selected employees participate in short interviews, if appropriate.

• Qualification Overview:
• The business should be established and running for no less than 2 years or to be completed one and a half financial cycle.
• Our work will be most effective if your starting investment around €120,000 – €1 million.

• Payment Terms:
100% Prepaid and non-refundable. Via wire transfer.

•Price: €4,000

Send Inquiry For Positioning

Positioning 1

To invent robust cultures with a clear purpose and fulfilled tribes.

Registered Address

DarkHoney OÜ
Registration number: 14565237
Email: info@darkhoney.net
Phone: (389) 78521652
Address: Sepapaja 6, Tallinn 15551, Estonia