Brand Audit

A series of exercises to explore and diagnose your current brand situation and summarise it in an audit report, that brings clarity to the business and shows you from where you are bleeding!

1- Getting Started:

you contact us by completing the contact form.
We arrange a time to speak briefly about your situation and whether or not this is a good fit for you. So assuming you want to move forward…

2- First Time Engagement:

By email, you’ll receive: 
• MSA (Master Service Agreement) to sign and return, 
• List of materials to gather, 
• Proposed schedule our meeting 
(with suggestions on who should attend each meeting). 
• Invoice and a non-disclosure agreement that we have already signed.
Once you have formally accepted the engagement, we’ll send a second email asking for a listing of all employees, including founders, so that we can issue personality tests for profiling. This period allows you to gather the materials we’ve requested and to send them back so that we can build the best exercises combination for your company. 
That will be the first thing we cover.

3- Brand Audit:

we’ll go through all the brand assets that have been produced over time and conduct several surveys to have a clear image of how your client perceives your brand. we will conduct sessions of measuring your positioning in the market and against your direct competitors. This can be covered in 2-4 weeks,
In the end, you’ll receive an audit report, which will cover your current brand foundation, positioning and SWOT analysis of your brand, the structuring of your company and your brand experience. Emphasising problems need immediate attention and hidden threats. Our last session of this section is a review session for the audit report outcome and to prioritise which problem should be tackled first.

Technical Details

• Location: Remotely, but we do our portion via a fibre-optic connection, multiple cameras and a live white-board.

• Duration: From 2-4 weeks.

• Scheduling: Brand Audit can usually be scheduled and locked in on the calendar within 1-3 weeks, depending on the time of year.

• Deliverable:
• Total audit report for the current brand. 
• A very carefully and concisely stated recommendations for your note-taking.

• Participation Requirements:
• List of materials and reports from the previous years. 
• Selected managers and key employees participate for several hours, based on their role. 
• Selected employees participate in short interviews, if appropriate.

• Qualification Overview:
• The business should be established and running for no less than 5 years or to be completed 5 financial cycles.
• Our work will be most effective if your starting investment around €120,000 – €1 million.

• Payment Terms:
100% Prepaid and non-refundable. Via wire transfer.

•Price: €4,000

Send Inquiry For Brand Audit

Brand Audit 1

To invent robust cultures with a clear purpose and fulfilled tribes.

Registered Address

DarkHoney OÜ
Registration number: 14565237
Email: info@darkhoney.net
Phone: (389) 78521652
Address: Sepapaja 6, Tallinn 15551, Estonia